Here’s a list of services a local SEO company could offer for managing Google My Business (GMB) listings:

Core Services

  1. GMB Profile Setup & Optimization
    • Create and verify GMB listings.
    • Optimize the business name, description, categories, and services.
    • Add high-quality images, logos, and videos.
    • Ensure NAP (Name, Address, Phone) consistency.
  2. Business Information Updates
    • Regularly update business hours, addresses, and contact details.
    • Manage temporary closures or special holiday hours.
  3. Review Management
    • Monitor and respond to customer reviews promptly.
    • Implement strategies to encourage more positive reviews.
    • Manage negative reviews professionally.
  4. Posts and Announcements
    • Create and schedule GMB posts for offers, events, and updates.
    • Highlight new products or services through regular posts.
  5. Photo and Video Management
    • Regularly upload fresh, high-quality visuals to enhance engagement.
    • Optimize visuals with proper metadata and descriptions.
  6. Performance Reporting
    • Provide insights into GMB analytics (views, clicks, calls, etc.).
    • Analyze customer behavior and suggest improvements.

Advanced Services

  1. Local Keyword Research
    • Identify keywords with high local search intent for optimization.
  2. Google Maps Ranking Optimization
    • Optimize for local pack rankings using strategic SEO practices.
  3. Spam Fighting & Competitor Analysis
    • Identify and report fake or spammy competitors.
    • Analyze competitor strategies and adjust listings accordingly.
  4. Geo-Targeted Ads
    • Set up and manage Google Ads campaigns targeting local customers.
  5. Service Area Expansion
    • Optimize for additional locations or service areas within the GMB listing.
  6. Third-Party Integrations
    • Sync GMB data with other platforms like Yelp, Facebook, and TripAdvisor.
  7. Schema Markup Implementation
    • Add structured data to enhance search engine visibility and improve local SEO.

Add-Ons

  1. Crisis Management
    • Address reputation issues promptly with strategic PR and review handling.
  2. Localized Content Creation
    • Develop geo-specific content like blogs or FAQs for enhanced local visibility.
  3. Appointment Integration
    • Enable and manage booking or appointment tools through the GMB interface.
  4. Customer Q&A Management
    • Respond to frequently asked questions on the GMB profile.
    • Prepopulate common queries for improved customer engagement.

By providing a mix of foundational and specialized services, your local SEO company can cater to a wide range of businesses looking to maximize their local visibility and grow.